Hi, I’m AmEdea and I help create digital products that truly matter.
This shouldn't be radical, but apparently it is.
I work with ambitious founders and teams who are building with purpose and heart. Let's be honest: tech has too often been shaped by the same voices, chasing the same outcomes—and it shows.
I’ve spent 15+ years building digital products that make a difference—from healthcare platforms helping people manage their health, to tools that improve financial literacy and simplify subscriptions. My work ranges from life-saving medical apps to complex enterprise systems.
I've guided teams through the messy, exciting process of turning concepts into successful launches. I also co-founded Slovenia's first school for digital product design because I'm passionate about sharing knowledge and growing the next generation of diverse designers.
What I bring to founders:
Guidance
to help you step fully into your power as a founder who builds with intention
Deep expertise
in product strategy and team building
A human-first approach
that cuts through tech jargon
The rare combination
of strategic thinking and empathetic leadership
Experience scaling products
from startup chaos to enterprise complexity
I HELP founders and TEAMS who:
Want to build products that matter,
not just scale quickly
Understand
that "growth at all costs" usually costs too much
Believe
that diverse teams create better solutions
Are ready
for honest conversations about what it really takes to succeed
Want to launch movements,
not just products — proving that business can be a force for good, and technology can serve everyone.
I believe in the power of learning, human connection and giving back.
I co-founded the digital product school ScreenSaverz, hosted 100+ events, spoken at conferences, and mentored at hackathons — building spaces where people grow and thrive.
Based in the middle of Europe, consulting founders AND TEAMS everywhere.
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