Amedea Derenda

Helping ambitious founders build digital products that matter

In a world obsessed with disruption, choosing to build with care, intention, and a clear strategy is the most radical act of all.

FOR FOUNDERS

For purposeful founders building their first product

Let’s clarify your vision, test bold ideas, define your MVP, and set up processes that scale. Step fully into your power as a founder and build products that matter.

Woman founder
Team work
FOR TEAMS

For teams and leaders who already have a product but want to grow smarter

I bring both strategic insight and leadership full of empathy to solve misalignment, optimize processes, improve team performance, and ensure your product evolves with purpose.

PRODUCT MENTORSHIP

For aspiring product leaders or founders wanting to do it mindfully. I provide actionable feedback, human-centered strategies, and a mix of tactical and strategic mentoring to help you navigate challenges and grow with intention.

Already have an app that matters?

Get a focused design and product review with quick wins and long-term improvements that actually make a difference.

Nermina Bajrić
Product Manager
GEN-i

Our collaboration was relaxed yet very creative.

Amedea has mentored our product team and consulted on our processes. Our collaboration was relaxed yet very creative. We encouraged each other’s creativity, independence, and courage in seeking different and  better solutions.

We built a trustworthy partnership based on  professional dialogue and activities that were truly user-oriented.
Damjan Obal
Damjan Obal
Head of design
Ardoq

A leader who listens and understands.

I got to know Amedea better when she invited me as a lecturer to the ScreenSaverz team. Wow, from the first meeting it was clear that I was in good hands. Amedea created a unique environment where both the course participants and lecturers grew together.

She is a leader with vision, a person who inspires others, but perhaps most importantly, Amedea is a leader who listens and understands. She combines exceptional empathy with pragmatism that comes from experience and knowledge.
Tina Pogačar
Tina Pogačar
ex-Director of Product Management
Loftware

Smart, professional and always sees the big picture.

I really enjoyed working with Amedea at Loftware on our Subscription Management Platform. She’s smart, professional, and always sees the bigger picture.

Amedea kept us on track, asked the right questions, and helped shape the product in the right direction. Working with her was inspiring—she’s a natural leader, and I’d gladly work with her again.

Ready to step fully into your power as a founder who builds with intention?

Hi, I’m Amedea

I started my consultancy business because the world doesn’t need more tech for tech’s sake. It needs founders like you willing to build with purpose, courage, and conviction—and the strategic guidance to make it happen.
With 15+ years working in business, design, and tech, I bring high-level expertise that cuts through noise and uncertainty. Together, we’ll clarify your vision, shape a strategy, and build with intention — so your product is not only viable, but meaningful.

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