Amedea Derenda
MENTORSHIP

For product and design leaders ready to level up

grow with confidence

You’ve stepped into a new role or are transitioning into product or design, and it’s exciting—but also overwhelming.

Meetings with senior stakeholders, competing priorities, and the pressure to prove yourself can leave you second-guessing.

Key challenges we’ll tackle (been there, done that!): navigating new responsibilities, influencing stakeholders, balancing strategic thinking with delivery, overcoming imposter syndrome, and getting actionable feedback in a safe space.

who this is for

You’re STEPPING UP THE DESIGN LADDER

and you want to do it with confidence.

You’re moving into product management

from another role (design, customer support, etc.).

You want to COMMUNICATE YOUR IDEAS CLEARLY

and influence decisions confidently.

You want to balance

strategic thinking with day-to-day delivery without burning out.

You want guidance,

feedback, and frameworks to help you grow fast.

You want to OVERCOME

imposter syndrome, self-doubt, or uncertainty and fully own your impact.

Maja Wolf
Maja Wolf
senior product designer
Kaldi

From a vision to a plan

Amedea will navigate you from a vision to a plan — finding the right focus,  structuring ideas, adding business insight, or breaking down complexity. When you work with her, expect to roll up your sleeves (yes, you’ll work)  and move forward with a clear plan. She leads the way, but you’re the  one steering the steps — together.
Matevž Pesek
Matevž Pesek
Associate Professor
Faculty for informatics

Ability to connect theory with practice

We collaborated with Amedea on developing creative approaches to project management in the fields of user experience (UX) and design. She made an exceptional contribution to innovative teaching and mentoring methods, encouraging students to explore and tackle complex challenges.

In addition, we worked together on several mobility-related projects, where her expertise significantly contributed to user-focused solutions and the successful implementation of the projects.  Amedea is distinguished by professionalism, reliability, and the ability to connect theory with practice, which is why I am pleased to recommend her for future collaborations.
Maya Cvetanovska
Maya Cvetanovska
Ex-Student
Success Lead at Brainster

Great facilitator and mentor above all

Amedea's approach to teaching is a testament to how learning and design work together. Always eager to provide an extraordinary learning experience in and outside of the 'classroom' through instruction, delegation and coaching, where students take ownership of their learning and are inclusive to the learning itself. Great facilitator and mentor above all.

If I could choose only one thing I would take with me from the time working with Amedea, it would be involving your audience in the (learning) process and let them lead. Thank you for sharing your wisdom and journey with us, it's been a delight!
Tina Pogačar
Tina Pogačar
ex-Director of Product Management
Loftware

Smart, professional and always sees the big picture

I really enjoyed working with Amedea at Loftware on our Subscription Management Platform. She’s smart, professional, and always sees the bigger picture.

Amedea kept us on track, asked the right questions, and helped shape the product in the right direction. Working with her was inspiring—she’s a natural leader, and I’d gladly work with her again.

HOW THIS WORKS

1.

KICKOFF SESSION

Free initial session to set goals and expectations

2.

Weekly Mentorship

10 weekly 1-hour calls to review progress, work challenges, and team dynamics

3.

Independent Practice

Guidance on work to try independently between sessions

4.

Ongoing Support

WhatsApp access for feedback and advice between sessions

What we  might WORK ON together

Finding your ground

Stakeholder maps, alliances, and feedback on your work. (All conversations covered by NDA.)

Landing your next gig

Portfolio review, positioning strategy, mock interviews, and opportunity identification.

Un-stucking you

Identify goals, quick wins, and a strategy to move forward.

Anything else

Your goals, your priorities—this mentorship is tailored to you.

3-month mentorship program

€900 +VAT

This covers 10 weekly 1-hour calls, guidance between sessions, and ongoing WhatsApp support.

Why work with me

With over 15 years in product and design, I’ve mentored 100+ individuals from diverse backgrounds and taught courses for leading organizations.

I help you find your voice, own your decisions, and navigate challenges with confidence—so you can step fully into your role and make an impact that matters.

Book your free call and start shaping the role, career, or impact you’re meant to own.

SUBSCRIBE TO MY NEWSLETTER

the ux of being