PRODUCT CONSULTING

For purposeful founders who want to do it their way from the start

I FEEL SEEN

You're building something meaningful, something necessary. But right now, you're tired of tech processes that ignore human needs.

‍Of teams that burn out chasing metrics that don't matter. Of building products that perpetuate the same broken systems you're trying to fix.

I help founders step fully into their power as leaders who build with intention. Who understand that discovery comes before development. Who know that diverse teams create better outcomes for everyone.

BOOK A CALL

who this is for

You have an idea for an app

or online service but don’t know where to start

You’re already building a product

and need an extra set of hands in the product manager role

You or your team are struggling

to reach goals, hit the right product direction, or deal with miscommunication

You need support hiring

or shaping a strong product team

Clarify your vision

We’ll figure out the real problem you’re solving and where you want to go. Big picture, clear direction — no fluff.

Shape and test bold ideas

We make your ideas tangible, then we test them with real people, so you know you’re building something that matters.

Define your MVP and roadmap

Finding the balance of what’s worth launching now and what belongs on the horizon.

Go-to-market clarity

Pricing, positioning, launch strategies — we make sure your product reaches the right audience and actually sticks.

Keep growing

We set up processes that let your product organically evolve and adapt as your users and market change.

Build the dream team

Need internal hires or external collaborators? I connect you with the right people, so you’re never building alone.

Book a short call, and we’ll craft a plan that fits your goals.

FLEXIBLE

up to 40 hours/month

EMBEDDED

up to 3 days/week

BOOK A CALL

PRODUCT MENTORSHIP

For aspiring product leaders or founders wanting to do it mindfully. I provide actionable feedback, human-centered strategies, and a mix of tactical and strategic mentoring to help you navigate challenges and grow with intention.

SO READY FOR THIS

Already have an app that matters?

Get a focused design and product review with quick wins and long-term improvements that actually make a difference.

LET’S DO THE REVIEW

Why work with me

With over 15 years in digital product strategy, I've guided founders from concept to launch across health tech, enterprise SaaS, and beyond.

What makes my work different: I believe strategy and empathy must work together. Strategy without care leads to hollow solutions. Care without strategy never scales. I bring both.

ABOUT ME

Vid Pajek

product manager
ex-Loftware

Outstanding UX strategist

Amedea is an outstanding UX strategist with deep knowledge, a talent for exploring complex challenges, and a sharp eye for detail. Her dedication and leadership played a big role in the success of our projects. Beyond her expertise, she’s great at working with different teams, bringing people together, and creating an environment built on trust.

Tamara Žlender

Head of development
Cadro

Accountable, smart, and takes real ownership

Amedea is accountable, smart, and takes real ownership, always delivering on time and with impact. She has a rare ability to bridge the gap between what clients want, what stakeholders expect and what the product truly needs to succeed, all while keeping the team aligned and motivated.

Katja Galin

project manager
Kaldi

Thanks to her guidance, I’ve grown a lot.

Amedea is a fantastic product lead and mentor. She brings structure to meetings, asks the right questions, and turns ideas into clear action steps. She knows how to guide the product and delegate with confidence.

As a mentor, she’s been incredibly supportive—sharing advice on teamwork and clients that’s practical and easy to apply. Thanks to her guidance, I’ve grown a lot and become a stronger project manager.

Alja Gajšek

Business Developer
Kaldi

A rare talent for making sense of complex challenges.

Her creativity stands out in every brainstorming session and project. She brings countless ideas to the table and knows how to guide the process so that these ideas turn into meaningful results. Whether it’s synthesising feedback from clients or discovering the core of a new product, she has a rare talent for making sense of complex challenges.

Professionally, she really knows her field and is not afraid to ask the tough questions at the right time. Her approach challenges you just enough to grow, while her kindness makes even the hardest feedback constructive and reassuring. She is genuinely committed to helping others succeed, sharing knowledge, and supporting her team every step of the way.